“Donors don’t give to institutions. They invest in ideas and people in whom they believe …”
- G.T. Smith
Building A Fundraising Campaign
I can help you develop a multi-platform fundraising campaign that will help you increase donor engagement as you continue to serve your community. In addition to creating print and web content, I provide one-on-one and group solicitation training. Hiring a fundraising consultant can help relieve the stress of the writing, designing and implementing a new and innovative campaign each year. My role is to collaborate with your team to envision the best message for your organization.
Essential Campaign Elements
Direct mail and solicitation letters are an excellent way to remind current donors of their commitment to your cause. A convincing letter will direct donor's focus to your mission and their role in helping you meet your goals.
Email marketing is a critical piece of lead generation, prospect conversion, and donor relations. With a comprehensive suite of well-designed emails your organization will communicate clearly the impact of your work on your community, retain loyal donors and increase first time giving.
Social media is emerging as the best way to engage with millennial donors. As part of a comprehensive fundraising effort I work with organizations to carefully craft social media messaging to communicate your organization's mission.